Reputation MedicsReputation Medics™TRUST RESTORED

For RIAs, wealth managers, and CPAs

Financial Services Reputation Management

Fiduciary trust is measured in reviews. We keep your firm's public profile above reproach, and defensible against compliance risk.

Choose what you need removed

Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.

Not sure which one applies? Get a free advisory firm audit first

See the Solution Suite
Financial advisor office
Coverage onGoogle Business ProfileWalletHubBankrateBetter Business Bureau

ToS-based

Every removal we file for an advisory firm cites a documented platform policy violation. No volume outreach, no fake reviews.

30 / 90 days

The upfront refund windows for an advisory firm: 30 days for Google and 90 days for Yelp and other platforms.

$0 today

Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.

The stakes

Why reviews decide advisory firm revenue

The digital front door to every advisory firm is its review profile. Here's what's at stake.

SEC + FINRA

policies restrict testimonial and advertising language

Our workflow keeps every review response compliant and audit-ready.

$1.2M

average AUM lost per filtered listing

In wealth management, a single reputation dent scales fast.

88%

of financial buyers check three or more review sources

Consistency across Google, WalletHub, and BBB is non-negotiable.

How buyers decide

When a financial client decides on a firm

The crisis card above says 88 percent of financial buyers check three or more review sources. They are choosing who to trust with money, and they read reviews to find a reason not to.

  1. 01

    The trust check before a first meeting

    Prospects search the advisor's name and the firm's name separately. A one-star that uses the word 'scam' or 'hidden fees' on either profile ends the research, whether or not the reviewer was ever a client.

  2. 02

    The complaint-site cross-check

    Sophisticated clients look for complaints alongside reviews. A complaint-site page or a review that references a regulatory issue, accurate or invented, is the item they screenshot and send to their spouse.

  3. 03

    The declined-prospect review

    People a firm chose not to take on, or who did not get the outcome they wanted, leave reviews about the decision. They were never clients, and the review is about a decision rather than a service, which is why the off-topic ones are worth reporting.

Firm Revenue Loss

How Much Revenue Is Your Firm Losing?

Enter your rating and review counts. We score your profile against the 4.7★ threshold buyers use to filter, then show the revenue that may leak out below it.

Revenue per job

Typical transaction is worth about $2,500 in revenue.

Typical transaction
$2,500
Example: editable calculator starting value, not a published industry benchmark

Your firm

Pre-filled with example starting values (not industry benchmarks). Adjust to match your numbers.

Losing to competitors
revenue at risk per month
$6,780
Range $5,085 – $8,474
Per year
$81,355
Conversion drag
7.5%
Recoverable / month
$4,068

Yelp or a harmful link instead?Yelp review removal — $697Harmful link removal — $497

How we calculate this
  • Star-rating drag on click-through tapers and caps at 18%. Negative sentiment is scored as a share of your total review volume and caps at 20%. Both compound, then apply only to the ~55% of buyers who read reviews and act on them.
  • No correctly typed margin is available for this industry, so the model shows revenue only.
  • Industry-specific benchmark data isn't available for this category yet. The defaults above are example starting values, not verified financial services averages. Replace them with your own numbers for a closer read.
  • Estimates only. Every market is different.

Sources

  • Reputation Medics editorial note, Missing data note for financial, insurance, and brokerage firms (2026). No trade body publishes a close rate for financial advisors, mortgage brokers, insurance agents, or CPA firms, and no verified margin benchmark exists for advisory firms, brokerages, or property managers. NARPM's benchmark guide and AICPA's MAP survey are member-only, and the '0.4%–1.2% real estate lead conversion' figure circulating online is not traceable to any NAR release. Close rates here are the cross-industry default, and fees are treated as revenue.
  • BrightLocal, 2024 Local Consumer Review Survey. Star rating and review sentiment vs. click-through from search and maps. Used for the click-through drag curve.
  • Harvard Business School · Michael Luca, Reviews, Reputation, and Revenue. Peer-reviewed link between review sentiment and revenue. Used for the sentiment drag curve.

Loss by job type

Annual revenue at risk for each financial services job type, using the rating, review counts and lead volume you entered.

Typical transaction
$81,355
View these numbers as a table
Annual revenue at risk by job type
Job typeAnnual revenue at risk
Typical transaction$81,355

What the rating is worth

Annual revenue at risk at every star rating from 3.0 to 4.9 for financial services, with your rating and the 4.7★ cutoff marked.

View these numbers as a table
Annual revenue at risk by star rating
Star ratingAnnual revenue at risk
3.0★$174,696
3.1★$166,754
3.2★$158,999
3.3★$151,393
3.4★$143,905
3.5★$136,508
3.6★$127,303
3.7★$118,514
3.8★$110,039
3.9★$100,598
4.0★$91,631
4.1★$81,355
4.2★$71,839
4.3★$61,308
4.4★$50,598
4.5★$39,213
4.6★$27,417
4.7★$14,555
4.8★$6,746
4.9★$6,746

What removal recovers

Annual revenue at risk today next to the share this model treats as recoverable. It is the model's estimate, not a guarantee of any outcome.

Lost today
$81,355
Recoverable (model)
$48,813
Residual after removal
$32,542
View these numbers as a table
Annual revenue at risk today versus the model's recoverable share
MeasureAnnual amount
Lost today$81,355
Recoverable (model)$48,813
Residual after removal$32,542

What the number above means

Lifetime-value math for an advisory firm

Financial relationships last for years and produce referrals inside families. The crisis card above frames the cost of a filtered listing in assets under management, and behind that figure is one household that read a false review and booked with another firm.

  • SEC and FINRA testimonial and advertising rules limit what you may say in a reply, so a false review stands unanswered until the platform removes it.
  • Reviews from people who never engaged the firm, from competitors, or from former staff are common and reportable.
  • Use your average client lifetime revenue in the calculator above rather than a single fee.

Stop the leak at the review that causes it

One flat fee per item. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. The platform makes the final decision.

Start Google Review Removal — $397Start Yelp Review Removal — $697Start Harmful Link Removal — $497

Full coverage

Where advisory firm buyers check reviews

We actively monitor, safeguard, and scale your advisory firm's digital footprint across every high-intent directory.

Google Business Profile

The single most-checked source in the financial-buyer journey.

Remove a Google review, $397

WalletHub

Category authority for consumer financial products.

Remove a WalletHub page, $497

Bankrate

High-authority reviews for retail financial services.

Bankrate removal is reviewed case by case.

See If You Qualify

Better Business Bureau

Trust signal for high-consideration buyers.

Remove a Better Business Bureau page, $497

Yelp

Local-firm reach in high-net-worth markets.

Remove a Yelp review, $697

How the work gets done

Protection built for financial services

The Reputation Medics full-service solution suite for financial services.

24/7 Review Monitoring & Alerts

Instant Slack, SMS, and email alerts the moment any financial services location is reviewed, so nothing simmers before you can respond.

AI-Assisted, Brand-Voice Responses

Every response is drafted in your brand voice, reviewed by a human strategist, and calibrated for financial services buyers reading between the lines.

ToS-Compliant Removal Escalations

We identify defamatory, fake, or ToS-violating reviews and drive them through a documented appeal, escalation, and legal-referral pipeline.

Review Generation That Converts

Post-visit review invitations timed to your financial services workflow: automated, personal, and consent-based.

Buyer psychology

What earns buyer trust in financial services

When choosing an advisory firm, consumers weigh authentic, high-volume reviews as the deciding signal between you and a competitor a single click away.

Recency wins

Buyers weigh reviews from the last 90 days most heavily. A stale 5-star profile still loses to a competitor with fresh momentum in financial services.

Volume signals safety

Prospects use raw review count as a proxy for legitimacy. Below 25 reviews, most local buyers filter your listing out entirely.

Response builds trust

How you respond to a 1-star review says more than the review itself. Silence reads as guilt, measured accountability reads as leadership.

One bad review, filtered forever

A single unaddressed 1-star can suppress financial services local pack rankings and cut click-through by 30% or more.

Compliance-first

ToS-aligned, defensible growth for financial services

Every workflow, from response to removal filing, is built to keep your Financial Services business on the right side of platform policy and consumer-protection law. We never post fake reviews, incentivize ratings, or violate directory terms.

ToS-AlignedFTC-Compliant OutreachAudit-Ready LogsSOC 2 Ready

The rules that apply to you

What the platforms and regulators actually say about financial services

Every statement below is sourced. Read them before you decide how to handle a review.

Rule 206(4)-1

Testimonial rules limit what an adviser can publish or invite

The SEC marketing rule attaches disclosure, oversight and recordkeeping conditions to testimonials and endorsements used by registered advisers. Soliciting reviews to outweigh a false one is the option most tightly constrained for an advisory firm, which leaves the policy report.

Source: U.S. Securities and Exchange Commission, 2021

Declined applications

A review about a decision, not a service, is often off topic by policy

Complaints about being declined for credit, coverage or an account describe an outcome rather than an experience of the service. Google's policy treats content that is not about the customer experience as off topic and eligible for removal.

Source: Google Maps Help

16 CFR Part 465

Buying reviews to bury a bad one is a federal violation, not a shortcut

Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For an advisory firm that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.

Source: U.S. Federal Trade Commission, 2024

Policy grounds only

Google removes reviews that break a policy, not reviews you dislike

Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.

Source: Google Business Profile Help

Timeline

What happens after an advisory firm opens a removal case

Nothing here is a promise of removal, because that decision belongs to the platform. Most Google removals take 7–21 days; Yelp and other platforms typically take 60–90 days. Complex cases use a Custom Care Plan with their own timeline.

  1. Day 0 · Free scan and eligibility read

    We pull the live review or page from Google and WalletHub and Bankrate, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.

  2. Days 1-3 · Filing without account detail

    Application status, balances and account facts stay out of the report. What goes in is the policy ground: no client relationship, off-topic complaint, competitor authorship or an unsupported accusation.

  3. Platform moderation

    Google evaluates reports against its prohibited and restricted content policy; most Google removals take 7–21 days. Yelp and other platforms typically take 60–90 days. The platform decides the timing.

  4. Days 10-21 · Appeal where the first report is declined

    A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.

  5. Day 30 (Google) / Day 90 (Yelp & other platforms): refund deadline

    Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form is required. Refunds are issued within 5 business days of the deadline.

Before you start

What an advisory firm needs before starting a removal

The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.

  1. The exact link to the review or page

    On Google, open the review, use the three-dot menu and choose Share to copy its direct link. On Yelp, use the share icon under the review. For a harmful page, paste the full URL from the address bar.

  2. Your business name exactly as it appears on the profile

    Copy the firm name from the listing that carries the review. Advisors with a personal profile and a firm profile need the case opened on the correct one.

  3. Why the item breaks the platform's rules

    One or two sentences is enough. Typical grounds for an advisory firm: the reviewer was never a client, the review is about a declined engagement rather than a service, a competitor or former employee posted it, or it accuses the firm of theft with nothing behind it.

  4. Your preferred payment option

    Pay upfront: $397 for Google, $697 for Yelp, or $497 for another site or harmful link. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.

The full financial services removal guide

Job-type economics, the grounds a case gets filed on, what to have ready, and every source behind the numbers on this page.

Read the Financial Services guide

Financial Services review removal FAQs

A review says our firm stole a client's money. Is that removable?+

An unsupported accusation of a crime against a business or a named individual is reportable as defamation and harassment on Google and Yelp. We quote the exact language in the report. The platform decides, and for upfront payment, the applicable 30-day Google or 90-day Yelp refund applies if the review remains live.

Are we allowed to respond to reviews under our compliance rules?+

Most firms can post a short neutral reply that does not confirm the person was a client or discuss their account. Confirm with your compliance officer. Removal takes the false statement off the profile, which a reply never does.

Can you remove a complaint-site page about our firm?+

That is a harmful link case at $497. Complaint sites and forum threads each have their own removal and de-indexing routes, and the free scan identifies which applies before any fee is taken.

How long does financial services review removal typically take?+

Most Google removals: 7–21 days. Yelp and other platforms: typically 60–90 days. The platform decides the timing. Complex cases involving defamation, legal escalation, coordinated attacks, or many items across platforms are quoted individually through the Custom Care Plan, with their own timeline.

Do you remove legitimate negative reviews?+

No. We only pursue reviews that violate a platform's Terms of Service: fake, off-topic, defamatory, extortive, or conflict-of-interest. Legitimate complaints are addressed via a response strategy, not deletion.

Is this compliant with FTC and platform policy?+

Yes. Every workflow (outreach, invitations, responses, removal appeals) is aligned with the FTC Endorsement Guides and each platform's ToS. We keep audit-ready logs of every action.

What does financial services review removal cost?+

Pay upfront: $397 Google, $697 Yelp, or $497 other sites and harmful links. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.

What if a removal request is denied?+

We escalate through documented appeal channels. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.

Sources for Financial Services+

Every statistic cited inline on this page is drawn from the following industry sources. Citations remain inline alongside each figure so context stays with the claim.

  1. Investment Adviser Marketing Rule, Rule 206(4)-1 (2021)U.S. Securities and Exchange Commission

    Testimonials and endorsements used by registered advisers carry disclosure, oversight and recordkeeping conditions, which is why advisers cannot simply solicit or answer reviews the way a retailer can.

  2. The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.

  3. Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.

  4. Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.

  5. How do I report a review?Yelp for Business Support Center

    Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.

Confidential Financial Services reputation audit

Get a free, confidential advisory firm audit

Not sure whether the review or page qualifies, or dealing with more than one item? A senior strategist reviews your presence across every platform in your vertical and follows up within one business day. No price, no obligation.

We respect your privacy. No spam. No shared data.

Protect your advisory firm's reviews

Protect the fiduciary trust that took a career to build. Book a confidential audit that quantifies your firm's reputation risk and compliance exposure in one report.

Pick the item and start now

Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.

Not sure which one applies? Get a free advisory firm audit first

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