For hotels, resorts, and boutique lodging
Every booking decision starts with a rating scan. We keep your property above the OTA cutoff, and defend against extortive guests.
Choose what you need removed
Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.
ToS-based
Every removal we file for a hotel cites a documented platform policy violation. No volume outreach, no fake reviews.
30 / 90 days
The upfront refund windows for a hotel: 30 days for Google and 90 days for Yelp and other platforms.
$0 today
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
The stakes
The digital front door to every hotel is its review profile. Here's what's at stake.
30 bookings
lost per unaddressed 1-star review
OTA algorithms weight recency, so one bad review can suppress your listing for a full quarter.
9.0+
score threshold for Booking.com Genius
Below 9.0, you lose loyalty-tier promotion and premium placement.
Extortion
is rampant in hospitality reviews
We escalate ToS-violating extortive reviews through documented removal pipelines.
How buyers decide
Guests book with the reviews open in the next tab. The crisis cards above describe the mechanism: OTA algorithms weight recency, so one unaddressed one-star can suppress a listing for a full quarter, and the property never sees the bookings it lost.
The rating filter
On Booking.com, Expedia and TripAdvisor, guests filter by score before they read anything. A property that slips below the filter line disappears from the search entirely, and a run of one-stars is what moves it.
The deal-breaker scan
Guests read for specific fears: bed bugs, mould, theft, an unsafe street. A review that mentions one of those, true or not, is the review they remember, and it follows the property for the season.
The extortion review
The crisis card above calls extortion rampant in hospitality reviews. A guest who demanded a refund or an upgrade in exchange for changing a review has violated every platform's rules, and the message where they made the demand is the evidence.
Property Revenue Loss
Enter your rating and review counts. We score your profile against the 4.7★ threshold buyers use to filter, then show the revenue that may leak out below it.
Room night at ADR is worth about $159 in revenue.
U.S. average daily rate for a sold room.
Pre-filled with hotels & lodging benchmarks. Adjust to match your numbers.
Yelp or a harmful link instead?Yelp review removal — $697Harmful link removal — $497
Sources
Annual revenue at risk for each hotels & lodging job type, using the rating, review counts and lead volume you entered.
| Job type | Annual revenue at risk |
|---|---|
| Room night at ADR | $5,174 |
| Revenue per available room | $3,254 |
| Wedding or large event | $1,073,882 |
Annual revenue at risk at every star rating from 3.0 to 4.9 for room night at adr, with your rating and the 4.7★ cutoff marked.
| Star rating | Annual revenue at risk |
|---|---|
| 3.0★ | $11,111 |
| 3.1★ | $10,606 |
| 3.2★ | $10,112 |
| 3.3★ | $9,629 |
| 3.4★ | $9,152 |
| 3.5★ | $8,682 |
| 3.6★ | $8,096 |
| 3.7★ | $7,538 |
| 3.8★ | $6,998 |
| 3.9★ | $6,398 |
| 4.0★ | $5,828 |
| 4.1★ | $5,174 |
| 4.2★ | $4,569 |
| 4.3★ | $3,899 |
| 4.4★ | $3,218 |
| 4.5★ | $2,494 |
| 4.6★ | $1,744 |
| 4.7★ | $926 |
| 4.8★ | $429 |
| 4.9★ | $429 |
Annual revenue at risk today next to the share this model treats as recoverable. It is the model's estimate, not a guarantee of any outcome.
| Measure | Annual amount |
|---|---|
| Lost today | $5,174 |
| Recoverable (model) | $3,104 |
| Residual after removal | $2,070 |
What the number above means
The crisis card above puts the cost of one unaddressed one-star at 30 lost bookings. A visible false review does not lose one night. It lowers the rate the market will pay for every night until it is gone.
Stop the leak at the review that causes it
One flat fee per item. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. The platform makes the final decision.
Start Google Review Removal — $397Start Yelp Review Removal — $697Start Harmful Link Removal — $497Full coverage
We actively monitor, safeguard, and scale your hotel's digital footprint across every high-intent directory.
TripAdvisor
The category-defining hospitality review platform.
TripAdvisor removal is reviewed case by case.
See If You QualifyBooking.com
OTA scoring drives placement, price parity, and demand.
Booking.com removal is reviewed case by case.
See If You QualifyExpedia
Chain and independent property ranking.
Expedia removal is reviewed case by case.
See If You QualifyAirbnb
Critical for boutique and alternative accommodations.
Airbnb removal is reviewed case by case.
See If You QualifyHow the work gets done
The Reputation Medics full-service solution suite for hotels & lodging.
24/7 Review Monitoring & Alerts
Instant Slack, SMS, and email alerts the moment any hotels & lodging location is reviewed, so nothing simmers before you can respond.
AI-Assisted, Brand-Voice Responses
Every response is drafted in your brand voice, reviewed by a human strategist, and calibrated for hotels & lodging buyers reading between the lines.
ToS-Compliant Removal Escalations
We identify defamatory, fake, or ToS-violating reviews and drive them through a documented appeal, escalation, and legal-referral pipeline.
Review Generation That Converts
Post-visit review invitations timed to your hotels & lodging workflow: automated, personal, and consent-based.
Buyer psychology
When choosing a hotel, consumers weigh authentic, high-volume reviews as the deciding signal between you and a competitor a single click away.
Recency wins
Buyers weigh reviews from the last 90 days most heavily. A stale 5-star profile still loses to a competitor with fresh momentum in hotels & lodging.
Volume signals safety
Prospects use raw review count as a proxy for legitimacy. Below 25 reviews, most local buyers filter your listing out entirely.
Response builds trust
How you respond to a 1-star review says more than the review itself. Silence reads as guilt, measured accountability reads as leadership.
One bad review, filtered forever
A single unaddressed 1-star can suppress hotels & lodging local pack rankings and cut click-through by 30% or more.
Compliance-first
Every workflow, from response to removal filing, is built to keep your Hotels & Lodging business on the right side of platform policy and consumer-protection law. We never post fake reviews, incentivize ratings, or violate directory terms.
The rules that apply to you
Every statement below is sourced. Read them before you decide how to handle a review.
5-9% per star
Michael Luca's Harvard Business School study of independent restaurants found a one-star increase in Yelp rating associated with a 5 to 9 percent increase in revenue. The finding is restaurant-specific, and it is the closest peer-reviewed measure of what a rating is worth to a hotel.
Source: Harvard Business School · Michael Luca, 2016
Off topic
Reviews about a third-party delivery driver, a ticketing site, the weather or another venue with a similar name are off topic under Google's published policy, and that is the ground the filing uses.
Source: Google Maps Help
16 CFR Part 465
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a hotel that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
Source: U.S. Federal Trade Commission, 2024
Policy grounds only
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Source: Google Business Profile Help
Timeline
Nothing here is a promise of removal, because that decision belongs to the platform. Most Google removals take 7–21 days; Yelp and other platforms typically take 60–90 days. Complex cases use a Custom Care Plan with their own timeline.
Day 0 · Free scan and eligibility read
We pull the live review or page from Google and TripAdvisor and Booking.com, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.
Days 1-3 · Filing with the reservation record
Where no booking, ticket or check exists for the reviewer, that goes in first. Where the complaint is about something the venue does not control, the off-topic ground carries the report.
Platform moderation
Google evaluates reports against its prohibited and restricted content policy; most Google removals take 7–21 days. Yelp and other platforms typically take 60–90 days. The platform decides the timing.
Days 10-21 · Appeal where the first report is declined
A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.
Day 30 (Google) / Day 90 (Yelp & other platforms): refund deadline
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form is required. Refunds are issued within 5 business days of the deadline.
Before you start
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.
The exact link to the review or page
On Google, open the review, use the three-dot menu and choose Share to copy its direct link. On Yelp, use the share icon under the review. For a harmful page, paste the full URL from the address bar.
Your business name exactly as it appears on the profile
Use the property name as it appears on the listing that carries the review. Properties with separate listings for the restaurant, spa or venue need the case opened on the correct one.
Why the item breaks the platform's rules
One or two sentences is enough. Typical grounds for a hotel: the reviewer never stayed, the review threatens or offers to change the rating in exchange for something, it is about a different property, or it names a staff member with accusations it does not support.
Your preferred payment option
Pay upfront: $397 for Google, $697 for Yelp, or $497 for another site or harmful link. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.
Job-type economics, the grounds a case gets filed on, what to have ready, and every source behind the numbers on this page.
Read the Hotels & Lodging guideReviews used as leverage violate conflict-of-interest rules on Google, Yelp and the major travel platforms. Keep the message where the threat was made. We quote it in the report, and documented extortion is one of the clearer removal cases we file.
Confirmation that no reservation or folio exists under the reviewer's name, plus anything in the review that could not apply to your property. We file under the genuine-experience policy without disclosing any real guest's information.
Self-serve removal covers Google at $397, Yelp at $697 and harmful links at $497. Booking and travel platforms each run their own dispute process, and we map the right one for your case in a consultation rather than charging for a filing that has no route.
Most Google removals: 7–21 days. Yelp and other platforms: typically 60–90 days. The platform decides the timing. Complex cases involving defamation, legal escalation, coordinated attacks, or many items across platforms are quoted individually through the Custom Care Plan, with their own timeline.
No. We only pursue reviews that violate a platform's Terms of Service: fake, off-topic, defamatory, extortive, or conflict-of-interest. Legitimate complaints are addressed via a response strategy, not deletion.
Yes. Every workflow (outreach, invitations, responses, removal appeals) is aligned with the FTC Endorsement Guides and each platform's ToS. We keep audit-ready logs of every action.
Pay upfront: $397 Google, $697 Yelp, or $497 other sites and harmful links. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.
We escalate through documented appeal channels. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Every statistic cited inline on this page is drawn from the following industry sources. Citations remain inline alongside each figure so context stays with the claim.
Peer-reviewed study of independent restaurants finding a one-star rating increase associated with a 5 to 9 percent revenue increase. Restaurant-specific, cited only where the business model is comparable.
The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.
Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.
Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.
Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.
Confidential Hotels & Lodging reputation audit
Not sure whether the review or page qualifies, or dealing with more than one item? A senior strategist reviews your presence across every platform in your vertical and follows up within one business day. No price, no obligation.
Own your rating. Own your ADR. Book a confidential audit and see exactly how your property compares across every OTA that drives your booking mix.
Pick the item and start now
One review on your Google Business Profile.
$397flat
Start Google removal, $397One review on your Yelp business page.
$697flat
Start Yelp removal, $697One article, complaint page or listing ranking for your name.
$497flat
Start link removal, $497Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.
Starting with hospitality, dining and travel. Google, TripAdvisor, Yelp, Booking.com, Expedia and OpenTable.
Tourism & Tours
Bookings live and die on TripAdvisor, Viator, and GetYourGuide reviews.
Explore Tourism & Tours →Restaurants
Yelp, Google, TripAdvisor. One weekend of bad reviews can empty midweek covers.
Explore Restaurants →Casinos & Gaming
High-stakes hospitality demands airtight reputation. We deliver it.
Explore Casinos & Gaming →Resorts
Full-service resorts and destination properties: reputation protection where a single OTA rating swing costs seven figures in RevPAR.
Explore Resorts →Wedding Venues
Wedding and event venues: reputation protection for once-in-a-lifetime bookings where every review is scrutinized.
Explore Wedding Venues →Event Venues
Corporate, private, and social-event venues: reputation protection for a booking-cycle-driven hospitality segment.
Explore Event Venues →Fishing Charter Companies
Deep-sea, inshore, and lake fishing charter companies: reputation protection for a destination-and-experience recreational segment.
Explore Fishing Charter Companies →Golf Courses
Public, semi-private, and resort golf courses: reputation protection for a destination-and-membership recreational segment.
Explore Golf Courses →Healthcare
Protect provider ratings across Google, Healthgrades, WebMD, and Zocdoc.
Explore Healthcare →
