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For agents, teams, and brokerages

Real Estate Reputation Management

Every buyer and seller comparison shops agents by star rating and review volume. We keep you at the top of every list.

Choose what you need removed

Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.

Not sure which one applies? Get a free brokerage audit first

See the Solution Suite
Real estate agent presenting a luxury home exterior
Coverage onGoogle Business ProfileZillowRealtor.comRedfin

ToS-based

Every removal we file for a brokerage cites a documented platform policy violation. No volume outreach, no fake reviews.

30 / 90 days

The upfront refund windows for a brokerage: 30 days for Google and 90 days for Yelp and other platforms.

$0 today

Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.

The stakes

Why reviews decide brokerage revenue

The digital front door to every brokerage is its review profile. Here's what's at stake.

89%

of buyers select an agent from the top-rated 3

Below 4.7, you're not on the shortlist.

$18k

average commission lost per abandoned listing

One flipped listing a quarter is six figures a year.

Zillow

shows every review on your profile

We escalate ToS violations and coach responses that convert readers.

How buyers decide

When a buyer or seller decides on an agent

The crisis card above says 89 percent of buyers choose from the three top-rated agents. Sellers do the same when picking who to interview. The shortlist is built on Google and Zillow before you ever hear about the listing.

  1. 01

    The interview shortlist

    Sellers pick two or three agents to interview from the top of the map results. The rating puts you in the running. The newest review decides whether the phone rings.

  2. 02

    The losing-bidder review

    Buyers who lost a bidding war, tenants an agent's client evicted, and neighbours upset about a sale all leave reviews. None of them were clients, and to a stranger every one reads as client testimony.

  3. 03

    The commission-dispute read

    A review that says 'hidden fees' or 'pressured us into a low offer' is read as a warning about money by every seller about to sign a listing agreement, and money is what a listing agreement is about.

Firm Revenue Loss

How Much Revenue Is Your Firm Losing?

Enter your rating and review counts. We score your profile against the 4.7★ threshold buyers use to filter, then show the revenue that may leak out below it.

Revenue per job

One side of a home sale is worth about $10,663 in revenue.

One side of a home sale
$10,663
Estimate: $410,100 median home price × 2.6% buyer-side commission
Tenant placement
$1,059
Estimate: 70.6% placement fee × assumed $1,500 monthly rent
Managed unit, per year
$1,212
Estimate: $101.04 average monthly fee × 12 months

Median existing-home price at the 2.6% buyer-side commission measured after the 2024 settlement.

Your firm

Pre-filled with real estate benchmarks. Adjust to match your numbers.

Losing to competitors
revenue at risk per month
$28,916
Range $21,687 – $36,145
Per year
$346,994
Conversion drag
7.5%
Recoverable / month
$17,350

Yelp or a harmful link instead?Yelp review removal — $697Harmful link removal — $497

How we calculate this
  • Star-rating drag on click-through tapers and caps at 18%. Negative sentiment is scored as a share of your total review volume and caps at 20%. Both compound, then apply only to the ~55% of buyers who read reviews and act on them.
  • No correctly typed margin is available for this industry, so the model shows revenue only.
  • Benchmarks for real estate come from the published sources listed below.
  • Estimates only. Every market is different.

Sources

  • National Association of Realtors, Metro area median home prices, fourth quarter 2024 (2025). Median existing-home price of $410,100. The commission figure on this page is that price at the 2.6% buyer-side rate measured after the August 2024 settlement, which is arithmetic over two cited inputs. Limitation: the 2.6% rate comes from analyst Mike DelPrete's dataset covering only the first months after the settlement.
  • iPropertyManagement, Average property management fees (2022). Average monthly management fee of 8.49% of collected rent, average flat fee of $101.04 per unit per month, and a tenant-placement fee averaging 70.6% of one month's rent, from advertised rates across 80 metros. Limitation: survey content dates to 2022 and reflects advertised rather than collected pricing.
  • Reputation Medics editorial note, Missing data note for financial, insurance, and brokerage firms (2026). No trade body publishes a close rate for financial advisors, mortgage brokers, insurance agents, or CPA firms, and no verified margin benchmark exists for advisory firms, brokerages, or property managers. NARPM's benchmark guide and AICPA's MAP survey are member-only, and the '0.4%–1.2% real estate lead conversion' figure circulating online is not traceable to any NAR release. Close rates here are the cross-industry default, and fees are treated as revenue.
  • BrightLocal, 2024 Local Consumer Review Survey. Star rating and review sentiment vs. click-through from search and maps. Used for the click-through drag curve.
  • Harvard Business School · Michael Luca, Reviews, Reputation, and Revenue. Peer-reviewed link between review sentiment and revenue. Used for the sentiment drag curve.

Loss by job type

Annual revenue at risk for each real estate job type, using the rating, review counts and lead volume you entered.

One side of a home sale
$346,994
Tenant placement
$34,462
Managed unit, per year
$39,441
View these numbers as a table
Annual revenue at risk by job type
Job typeAnnual revenue at risk
One side of a home sale$346,994
Tenant placement$34,462
Managed unit, per year$39,441

What the rating is worth

Annual revenue at risk at every star rating from 3.0 to 4.9 for one side of a home sale, with your rating and the 4.7★ cutoff marked.

View these numbers as a table
Annual revenue at risk by star rating
Star ratingAnnual revenue at risk
3.0★$745,114
3.1★$711,237
3.2★$678,163
3.3★$645,723
3.4★$613,783
3.5★$582,232
3.6★$542,972
3.7★$505,488
3.8★$469,339
3.9★$429,069
4.0★$390,826
4.1★$346,994
4.2★$306,410
4.3★$261,492
4.4★$215,813
4.5★$167,250
4.6★$116,940
4.7★$62,078
4.8★$28,771
4.9★$28,771

What removal recovers

Annual revenue at risk today next to the share this model treats as recoverable. It is the model's estimate, not a guarantee of any outcome.

Lost today
$346,994
Recoverable (model)
$208,197
Residual after removal
$138,797
View these numbers as a table
Annual revenue at risk today versus the model's recoverable share
MeasureAnnual amount
Lost today$346,994
Recoverable (model)$208,197
Residual after removal$138,797

What the number above means

Commission math for a brokerage

The crisis card above puts the average commission lost per abandoned listing at $18,000. A seller who reads a false review interviews someone else, and the loss never appears in your pipeline. It appears as a listing on a competitor's sign.

  • Zillow displays every review on an agent's profile and Google shows the newest first, so one false review sits in the exact place a prospect looks.
  • Reviews accusing a named agent of discrimination are a fair-housing exposure for the brokerage as well as a harassment matter under platform rules.
  • Enter your average commission per side into the calculator above to see what one lost interview costs.

Stop the leak at the review that causes it

One flat fee per item. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. The platform makes the final decision.

Start Google Review Removal — $397Start Yelp Review Removal — $697Start Harmful Link Removal — $497

Full coverage

Where brokerage buyers check reviews

We actively monitor, safeguard, and scale your brokerage's digital footprint across every high-intent directory.

Google Business Profile

Primary discovery for buyers and sellers.

Remove a Google review, $397

Zillow

The #1 comparison platform for agent selection.

Zillow removal is reviewed case by case.

See If You Qualify

Realtor.com

Deep agent-profile SEO and buyer traffic.

Realtor.com removal is reviewed case by case.

See If You Qualify

Redfin

High-intent buyer research and rating comparisons.

Redfin removal is reviewed case by case.

See If You Qualify

Trulia

Underrated neighborhood-buyer research channel.

Trulia removal is reviewed case by case.

See If You Qualify

Yelp

Underrated for luxury and boutique markets.

Remove a Yelp review, $697

How the work gets done

Protection built for real estate

The Reputation Medics full-service solution suite for real estate.

24/7 Review Monitoring & Alerts

Instant Slack, SMS, and email alerts the moment any real estate location is reviewed, so nothing simmers before you can respond.

AI-Assisted, Brand-Voice Responses

Every response is drafted in your brand voice, reviewed by a human strategist, and calibrated for real estate buyers reading between the lines.

ToS-Compliant Removal Escalations

We identify defamatory, fake, or ToS-violating reviews and drive them through a documented appeal, escalation, and legal-referral pipeline.

Review Generation That Converts

Post-visit review invitations timed to your real estate workflow: automated, personal, and consent-based.

Buyer psychology

What earns buyer trust in real estate

When choosing a brokerage, consumers weigh authentic, high-volume reviews as the deciding signal between you and a competitor a single click away.

Recency wins

Buyers weigh reviews from the last 90 days most heavily. A stale 5-star profile still loses to a competitor with fresh momentum in real estate.

Volume signals safety

Prospects use raw review count as a proxy for legitimacy. Below 25 reviews, most local buyers filter your listing out entirely.

Response builds trust

How you respond to a 1-star review says more than the review itself. Silence reads as guilt, measured accountability reads as leadership.

One bad review, filtered forever

A single unaddressed 1-star can suppress real estate local pack rankings and cut click-through by 30% or more.

Compliance-first

ToS-aligned, defensible growth for real estate

Every workflow, from response to removal filing, is built to keep your Real Estate business on the right side of platform policy and consumer-protection law. We never post fake reviews, incentivize ratings, or violate directory terms.

ToS-AlignedFTC-Compliant OutreachAudit-Ready LogsSOC 2 Ready

The rules that apply to you

What the platforms and regulators actually say about real estate

Every statement below is sourced. Read them before you decide how to handle a review.

No transaction

Losing bidders and prospects who never signed are reportable

A review from someone who lost a bid, toured once, or never became a client is not a customer experience. For a brokerage, the transaction record is what turns that into a filing under the genuine-experience ground.

Source: Google Maps Help

Named agents

Unsupported accusations against a named agent fall under harassment policy

Google's Maps contributions policy prohibits harassment and personal attacks against individuals. Reviews accusing a named agent or property manager of fraud or discrimination with nothing behind them are filed on that ground and quoted exactly.

Source: Google Maps Help

16 CFR Part 465

Buying reviews to bury a bad one is a federal violation, not a shortcut

Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a brokerage that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.

Source: U.S. Federal Trade Commission, 2024

Policy grounds only

Google removes reviews that break a policy, not reviews you dislike

Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.

Source: Google Business Profile Help

Timeline

What happens after a brokerage opens a removal case

Nothing here is a promise of removal, because that decision belongs to the platform. Most Google removals take 7–21 days; Yelp and other platforms typically take 60–90 days. Complex cases use a Custom Care Plan with their own timeline.

  1. Day 0 · Free scan and eligibility read

    We pull the live review or page from Google and Zillow and Realtor.com, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.

  2. Days 1-3 · Filing with the transaction record

    Non-clients, losing bidders and tenants in dispute produce most of these reviews, so the filing shows what relationship existed, or that none did, and which policy the content breaks.

  3. Platform moderation

    Google evaluates reports against its prohibited and restricted content policy; most Google removals take 7–21 days. Yelp and other platforms typically take 60–90 days. The platform decides the timing.

  4. Days 10-21 · Appeal where the first report is declined

    A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.

  5. Day 30 (Google) / Day 90 (Yelp & other platforms): refund deadline

    Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form is required. Refunds are issued within 5 business days of the deadline.

Before you start

What a brokerage needs before starting a removal

The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.

  1. The exact link to the review or page

    On Google, open the review, use the three-dot menu and choose Share to copy its direct link. On Yelp, use the share icon under the review. For a harmful page, paste the full URL from the address bar.

  2. Your business name exactly as it appears on the profile

    Copy the name from the listing that carries the review. An agent's personal Google profile, the team profile and the brokerage profile are separate listings.

  3. Why the item breaks the platform's rules

    One or two sentences is enough. Typical grounds for a brokerage: the reviewer was a losing bidder or a tenant rather than a client, the review is about a different agent with the same name, a competitor posted it, or it accuses a named agent of discrimination with nothing behind it.

  4. Your preferred payment option

    Pay upfront: $397 for Google, $697 for Yelp, or $497 for another site or harmful link. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.

The full real estate removal guide

Job-type economics, the grounds a case gets filed on, what to have ready, and every source behind the numbers on this page.

Read the Real Estate guide

Real Estate review removal FAQs

Can we remove a review from a buyer who lost a bidding war on our listing?+

Often, yes. A rejected offer is not a customer relationship with the listing agent, and platforms judge reviews on whether the reviewer was a genuine customer of the business reviewed. We describe the relationship in the report without disclosing transaction details.

A review accuses one of our agents of discrimination with no specifics. What happens?+

Unsupported accusations of illegal conduct against a named individual fall under harassment and defamation policy on Google and Yelp. We quote the language and file the report. The platform decides, and for upfront payment, the applicable 30-day Google or 90-day Yelp refund applies if the review remains live.

Can you remove a review from Zillow or Realtor.com?+

Self-serve removal covers Google at $397, Yelp at $697 and harmful links at $497. Zillow and Realtor.com run their own dispute processes, and we walk through them with you in a consultation rather than charging for a filing that may have no route.

How long does real estate review removal typically take?+

Most Google removals: 7–21 days. Yelp and other platforms: typically 60–90 days. The platform decides the timing. Complex cases involving defamation, legal escalation, coordinated attacks, or many items across platforms are quoted individually through the Custom Care Plan, with their own timeline.

Do you remove legitimate negative reviews?+

No. We only pursue reviews that violate a platform's Terms of Service: fake, off-topic, defamatory, extortive, or conflict-of-interest. Legitimate complaints are addressed via a response strategy, not deletion.

Is this compliant with FTC and platform policy?+

Yes. Every workflow (outreach, invitations, responses, removal appeals) is aligned with the FTC Endorsement Guides and each platform's ToS. We keep audit-ready logs of every action.

What does real estate review removal cost?+

Pay upfront: $397 Google, $697 Yelp, or $497 other sites and harmful links. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.

What if a removal request is denied?+

We escalate through documented appeal channels. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.

Sources for Real Estate+

Every statistic cited inline on this page is drawn from the following industry sources. Citations remain inline alongside each figure so context stays with the claim.

  1. The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.

  2. Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.

  3. Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.

  4. How do I report a review?Yelp for Business Support Center

    Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.

Confidential Real Estate reputation audit

Get a free, confidential brokerage audit

Not sure whether the review or page qualifies, or dealing with more than one item? A senior strategist reviews your presence across every platform in your vertical and follows up within one business day. No price, no obligation.

We respect your privacy. No spam. No shared data.

Protect your brokerage's reviews

Win the comparison. Own the shortlist. Book a confidential audit and see the reputation gap between you and the top three agents in your farm area.

Pick the item and start now

Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.

Not sure which one applies? Get a free brokerage audit first

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