No transaction
Losing bidders and prospects who never signed are reportable
A review from someone who lost a bid, toured once, or never became a client is not a customer experience. For a commercial real estate firm, the transaction record is what turns that into a filing under the genuine-experience ground.
Google Maps Help — Prohibited and restricted content policy for Maps user contributions
Named agents
Unsupported accusations against a named agent fall under harassment policy
Google's Maps contributions policy prohibits harassment and personal attacks against individuals. Reviews accusing a named agent or property manager of fraud or discrimination with nothing behind them are filed on that ground and quoted exactly.
Google Maps Help — Prohibited and restricted content policy for Maps user contributions
16 CFR Part 465
Buying reviews to bury a bad one is a federal violation, not a shortcut
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a commercial real estate firm that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
U.S. Federal Trade Commission, 2024 — Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
Policy grounds only
Google removes reviews that break a policy, not reviews you dislike
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Google Business Profile Help — Report inappropriate reviews on your Business Profile