Short answer
A roofing company can get a Google or Yelp review taken down when the review breaks that platform's published content policy. Reputation Medics files the case for $397 per Google review and $697 per Yelp review. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Yes, when the review breaks a published platform policy. A truthful account from a real customer stays up, however harsh it reads. Google, Yelp, and the sites we file with make the final removal decision. For upfront payments, what we guarantee is the refund of the removal fee, reviewed and issued by us, if the item remains live past the applicable 30-day or 90-day deadline.
$397 per Google review, $697 per Yelp review, and $497 per harmful link on another site. One price per item, no retainer. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Reviews that map to a published policy: a reviewer who was never a customer, a competitor or former employee, off-topic content, private details about staff, prohibited language, or specific factual claims your records contradict.
Most Google removals: 7–21 days. Yelp and other platforms: typically 60–90 days. The platform decides the timing. Complex cases involving defamation, legal escalation, coordinated attacks, or many items across platforms are quoted individually through the Custom Care Plan, with their own timeline. Google, Yelp, and the sites we file with make the final removal decision. For upfront payments, what we guarantee is the refund of the removal fee, reviewed and issued by us, if the item remains live past the applicable 30-day or 90-day deadline.
Metal roof replacement is worth about $51,865 in revenue, ≈ $15,508 estimated gross profit. The value and basis use the cited benchmarks below.
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case. The full list is below.
Each value is revenue to the business. Estimates and examples show their arithmetic inline. Sourced values and margins are cited at the end of this page.
| Job | Value (revenue) | Basis |
|---|---|---|
| Shingle replacement | $31,871 | Sourced |
| Metal roof replacement | $51,865 | Sourced |
| Storm / insurance claim | $4,699 | Sourced |
| Repair call | $1,173 | Sourced |
Margins
Run your own numbers on the Roofing Contractors revenue calculator.
Every case cites a documented policy violation. If the review maps to none of these, we say so before you pay.
Not a real customer
The reviewer never bought from you. Wrong business, a competitor, or someone repeating a story they were told.
Conflict of interest
A competitor, a former employee, or anyone with a stake in making the rating drop.
Off-topic content
A complaint about something other than the work you did, or a rant about an unrelated dispute.
Personal information
Names of staff, phone numbers, addresses, or other private details the platforms prohibit.
Hate speech, threats, profanity
Language that breaks the platform's prohibited-content rules regardless of whether the visit happened.
Defamatory or provably false claims
Specific factual assertions about the job that your records contradict.
The crisis card above puts an average roofing project at $32,000, and buyers verify every review before signing at that price. Insurance adjusters vet contractors by rating too, so one false review affects claim-based referrals as well as direct sales.
The storm-season shortlist
After a storm, homeowners get door-knocked by several roofers and use Google to decide which two to let on the roof. A fresh one-star about a deposit taken and no work done removes a company from that shortlist without a conversation.
The deposit fear
Roofing's specific fear is paying a deposit to a contractor who disappears. A review that says exactly that, even from someone who only received an estimate, confirms the fear for every homeowner comparing bids.
The adjuster and insurer read
Adjusters and insurance referral programs check contractor profiles. An unanswered accusation of insurance fraud, common in storm markets and often from competitors, is what keeps a roofer off a referral list.
A homeowner comparing quotes for a roofing company checks the map results, then a trade directory, then the BBB. Each carries a separate policy a filing can cite. Google, Angi, HomeAdvisor, Houzz, BBB, Nextdoor and Yelp.
Google Business Profile
Primary discovery and local pack for roofing search.
Yelp
Detailed reviews for high-consideration buyers.
Angi
Home services marketplace with strong roofing lead flow.
HomeAdvisor
Roofing-quote marketplace where rating drives placement.
GuildQuality
Construction-industry review platform for contractors.
Better Business Bureau
Insurance and warranty-buyer trust signal.
Four attempts come up over and over. None of them removes anything, and two of them make the review more visible than it was.
Replying to the review
A public reply moves the review to the top of the profile and marks it as active. It does not remove anything, and on a review that names facts a roofing company can disprove, a measured reply reads to a stranger as a dispute rather than a correction.
Letting a competitor review stand
Reviews from competitors, from former crew members and from homeowners who priced the job and hired someone else are all non-customer reviews for a roofing company. The contract file or the absence of one is the evidence.
Flagging it once and waiting
The in-product flag is a single yes-or-no submission with no place to attach records or cite the policy clause. When it comes back declined there is nothing to appeal, because nothing was argued.
Sending a demand letter to the reviewer
Section 230 protects the platform, not the reviewer, so a letter can work on the author. It also frequently produces a second review about the letter, and it does nothing about the copy already indexed in search results.
Some reviews have no policy ground, and saying so is part of the job. A roofing company should not pay for a case that cannot be argued.
A real customer's honest complaint
If the reviewer bought from you and described what happened, the review stays up. No filing changes that, and a roofing company should not pay for a case that has no policy ground.
An opinion you disagree with
Overpriced, slow, rude, not worth it: these are opinions, and platforms protect them. A factual claim your records contradict is different, and that is what a filing argues.
A one-star with no text
A rating on its own is hard to argue unless the account itself breaks policy, for example a competitor, a former employee, or a review posted to the wrong business.
Anything already removed
If the item comes down before the case is filed there is nothing to remove, and nothing to charge for. Send the link and we check it first.
Homeowners gather three to five quotes and start from the map results for the trade plus their city. Rating and review count decide who makes the list before a single call is placed.
Google's published local ranking factors, the metro list, and what one local job is worth are on the Roofing Contractors local search page.
Nothing here is a promise of removal, because that decision belongs to the platform. Most Google removals take 7–21 days; Yelp and other platforms typically take 60–90 days. Complex cases use a Custom Care Plan with their own timeline.
Day 0 · Free scan and eligibility read
We pull the live review or page from Google and Yelp and Angi, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.
Days 1-3 · Filing with the job record
The estimate, invoice or dispatch record shows whether the reviewer was ever a customer, and whether the job named in the review was yours or another company with a similar name.
Platform moderation
Google evaluates reports against its prohibited and restricted content policy; most Google removals take 7–21 days. Yelp and other platforms typically take 60–90 days. The platform decides the timing.
Days 10-21 · Appeal where the first report is declined
A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.
Day 30 (Google) / Day 90 (Yelp & other platforms): refund deadline
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form is required. Refunds are issued within 5 business days of the deadline.
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.
Wrong company
Mistaken-identity reviews are common in the trades and clean to report
Similar company names, shared trade names and franchise territories mean a roofing company regularly receives reviews about work another company performed. The estimate and dispatch record establishes it, and the filing cites the genuine-experience ground.
Google Maps Help — Prohibited and restricted content policy for Maps user contributions
Reading the newest first
Homeowners collect a few quotes and read the newest reviews before they call
BrightLocal's 2025 consumer survey tracks how people read local reviews during research, including the weight placed on recent negatives. A fresh one-star at the top of the profile is what a homeowner sees while they are still building the shortlist.
BrightLocal, 2025 — Local Consumer Review Survey 2025
16 CFR Part 465
Buying reviews to bury a bad one is a federal violation, not a shortcut
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a roofing company that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
U.S. Federal Trade Commission, 2024 — Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
Policy grounds only
Google removes reviews that break a policy, not reviews you dislike
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Google Business Profile Help — Report inappropriate reviews on your Business Profile
You pay the removal fee upfront so we can begin work. If a specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund that item's removal fee to your original payment method after our review. No claim or form is required. Refunds are issued within 5 business days of the applicable deadline. Google, Yelp, and other third-party sites make the final removal decision. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Google, Yelp, and the sites we file with make the final removal decision. For upfront payments, what we guarantee is the refund of the removal fee, reviewed and issued by us, if the item remains live past the applicable 30-day or 90-day deadline.
If you inspected the roof, the homeowner had an experience and the review is judged on its content. Where it accuses you of a specific false fact, such as saying you damaged the roof to inflate a claim, there is a reportable element. Where it is anger at the insurer aimed at you, it is off-topic and often reportable on that basis. The free scan tells you which case you have.
Anything linking the reviewer to the competitor: a matching name, a company page, a pattern of one-stars on rival roofers. We assemble the conflict-of-interest report from that. You do not need to prove intent, only the relationship.
No, that is a harmful link case at $497. Complaint pages have their own removal and de-indexing routes, and the free scan identifies which one applies before you pay anything.
Each line below is the figure as its publisher states it, with the citation beside it. Nothing here is averaged, adjusted, or restated.
38th annual report: contractor-quoted job cost for standardized project scopes across ~119 U.S. markets. Primary industry data. Limitation: costs model one standardized project spec per category, and resale values are appraiser/agent estimates rather than realized sale prices.
Zonda / JLC · 2025 — 2025 Cost vs. Value Report (with 2024 comparison)
$4,699 average severity for insurance-claim roof repairs in 2025. Limitation: reflects insurance claim valuations rather than open-market retail pricing, and the underlying report is proprietary.
Verisk · 2026 — Roof claim severity study (reported via Insurance Journal)
$1,173 average roof repair, range $150–$8,000. Limitation: secondary compilation of self-reported homeowner project costs from Angi's marketplace, not audited or randomly sampled.
Angi · 2026 — Roof repair cost data
Average gross profit margin of 29.9% and net margin of 6.3% for residential remodelers, with a recent-year range of 24.9%–30.1%. Used as the margin benchmark for remodel-and-replace trades. Limitation: self-reported financials from a self-selected sample of NAHB member firms, not broken out by individual trade.
NAHB · 2024 — Remodelers' Cost of Doing Business Study (FY2024 data)
2025 Cost vs. Value Report (with 2024 comparison)
Zonda / JLC
38th annual report: contractor-quoted job cost for standardized project scopes across ~119 U.S. markets. Primary industry data. Limitation: costs model one standardized project spec per category, and resale values are appraiser/agent estimates rather than realized sale prices.
Roof claim severity study (reported via Insurance Journal) (2026)
Verisk
$4,699 average severity for insurance-claim roof repairs in 2025. Limitation: reflects insurance claim valuations rather than open-market retail pricing, and the underlying report is proprietary.
Angi
$1,173 average roof repair, range $150–$8,000. Limitation: secondary compilation of self-reported homeowner project costs from Angi's marketplace, not audited or randomly sampled.
Remodelers' Cost of Doing Business Study (FY2024 data)
NAHB
Average gross profit margin of 29.9% and net margin of 6.3% for residential remodelers, with a recent-year range of 24.9%–30.1%. Used as the margin benchmark for remodel-and-replace trades. Limitation: self-reported financials from a self-selected sample of NAHB member firms, not broken out by individual trade.
Prohibited and restricted content policy for Maps user contributions
Google Maps Help
The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.
Local Consumer Review Survey 2025
BrightLocal
Annual consumer survey on how people find, read and act on local business reviews, including how much weight they give the newest negative reviews.
Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465) (2024)
U.S. Federal Trade Commission
Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.
Report inappropriate reviews on your Business Profile
Google Business Profile Help
Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.
Yelp for Business Support Center
Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.
Paste the review, tell us which platform, and choose upfront payment or Pay upon removal. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days.
Starting with home services and construction. Google, Angi, HomeAdvisor, Houzz, BBB, Nextdoor and Yelp.
Home Services
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Explore Home Services →HVAC Contractors
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Homeowners compare 3–5 quotes. Your reviews decide who signs.
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Custom home builders across mid-market and high-end residential construction: reputation protection for long-cycle build engagements.
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